Offering guidance through the darkness.
The challenge: On May 31, 2019, Virginia Beach suffered a mass shooting at its Municipal Center. Twelve lives were lost and many more were impacted by the events of that horrific day. Sentara Healthcare lead the charge of providing help for those affected by the tragedy by opening the VB Strong Center. The Center offers a number of services and programs to support healing and recovery. During its development, Sentara reached out to Vigilant to create a logo that would best represent this facility and its mission.
The path we took: As residents of Virginia Beach, it was an honor to be able to participate in building part of something as important as the VB Strong Center. Needing to respect the current brand styles of both Sentara and the City of Virginia Beach, we explored several logo iterations. The final design portrays the Center as a legitimate healthcare facility and emphasizes its role as an approachable place where connections are made and healing can begin.